The initiative marks a departure from standard social media models where users remain passive subjects of platform algorithms. Founding members include reality star and chef Dominic DeAngelis, model Cydney Moreau, and creator-entrepreneur Crystal Jackson. Each brings a distinct perspective to the board, ranging from DeAngelis’s expertise in fan monetization to Jackson’s background in building business infrastructure for digital creators.
For participants, the incentive is more than just a advisory role; the platform has reserved actual company shares for those contributing to its growth and cultural direction. According to CEO Ami Gan, the move recognizes that creators possess a deeper understanding of digital monetization and cultural trends than traditional executives. The platform, which markets itself as the "HBO of social media," allows for topless content while stopping short of explicit material, aiming to bridge the gap between mainstream social networks and adult-focused subscription services. Applications for the board are currently open to the broader creator community.

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