The festival is scheduled to run from November 27, 2026, through January 3, 2027, bringing back staples like the 150-foot Snowflake Summit ice tubing slide, outdoor ice skating, and the popular real snow play area. PSQ Productions CEO Mark Entner noted that the early sale serves as a community thank-you, aimed at helping local families secure holiday plans at a discount.
This year, the event introduces a redesigned, more flexible ticketing structure. All admission passes now feature 'Flex' status, allowing attendees to purchase tickets in advance while choosing their specific visit date later. Options range from the entry-level Snow Pass, starting at $19.99, to the comprehensive Platinum Pass, priced at $89.99, which includes unlimited carnival rides and access to a newly added VIP Holiday Lounge. Returning by popular demand, Family 4-Packs offer entry starting at $17 per person. The discounted tickets go live online at 10 a.m. PT on July 24.
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