PropellerAds Evolves NIKO AI Into Conversational Campaign Co-Pilot

The upgraded agent now supports the full lifecycle of a campaign, including Push Notifications, Onclick, Telegram Ads, and Interactive formats. Advertisers can dictate complex parameters—such as specific GEOs, ISP filtering, and dayparting schedules—directly within the interface. By integrating the platform’s internal Knowledge Base, NIKO offers tailored strategic advice and bid guidance, moving away from generic AI responses toward platform-specific insights.

Internal data suggests significant gains for early adopters. Users employing NIKO reach their first campaign drafts 11 times faster than through manual processes. Furthermore, campaigns configured via the agent have shown revenue increases of 2 to 4 times compared to standard manual setups. According to Julia Larionova, Head of Marketing at PropellerAds, the tool represents a fundamental shift in platform interaction, with users providing detailed funnel information seeing up to 144% more conversions. The service is currently available to all platform advertisers at no extra charge.