The campaign centered on the EventX feature, which hosted over 200 prediction markets throughout the tournament. Users placed bets on match outcomes, player milestones, and broader tournament progression, signaling a shift toward gamified trading experiences. To capture younger demographics, the exchange teamed up with Brazilian creator Jon Vlogs for a tournament-long livestream series broadcast from a motorhome, mixing crypto education with entertainment.
Beyond the digital interface, BingX extended its reach through eight physical watch parties across Latin America. These events offered real-time incentives, including vouchers triggered by goals scored by supported teams. Pablo Monti, spokesperson for the exchange, noted that the project aimed to merge sports culture with digital interaction. Since its 2018 founding, BingX has increasingly aligned its brand with high-profile sports, holding partnerships with Chelsea FC and Scuderia Ferrari HP.
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