The new product range features three distinct varieties: a Mexican Style Four Cheese blend, a creamy Queso Quesadilla, and a sharp, grated Queso Cotija. By moving away from generic "Mexican-style" supermarket blends, the company aims to provide the specific melting and stretching properties required for authentic dishes like enchiladas and elotes. Each variety is gluten-free, contains no artificial flavors, and comes in resealable packaging ranging from 7oz to 32oz.
This expansion marks the most significant product innovation for the brand in years, signaling a shift toward aggressive growth under the leadership of CEO Pedro Silveira and CMO Sibel Candemir. The rollout is supported by the "Kitchen to Cocina" marketing campaign, developed by Recreation Dallas, which utilizes digital media across platforms like TikTok and YouTube to demonstrate how authentic ingredients can elevate everyday home cooking.

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