The campaign aligns with data from PetSmart’s latest 'Top Cat-Loving Cities' report, which highlights a surging national interest in feline companionship. According to Patrick Bell, director of pet placement at PetSmart Charities, the versatility of cats as household companions—particularly for those in smaller urban apartments—has bolstered their popularity. Each successful adoption during the week creates vital space for shelters to intake more animals in need.
To incentivize potential adopters, Hill’s Pet Nutrition is providing starter kits, including bags of Hill's Science Diet, for all pets adopted in-store. Staff and volunteers will be stationed at nearly every PetSmart location to assist with the transition and provide guidance on pet care. Those unable to adopt during this window can still contribute to the cause through direct donations at PetSmartCharities.org, which supports ongoing efforts to improve veterinary access and animal welfare.

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