Costa Rica Launches European Campaign to Boost Agricultural Exports

The campaign integrates Costa Rican ingredients into daily routines across the United Kingdom, Germany, and Spain. Through partnerships with the Amazon Ads Brand Innovation Lab, the project utilizes Prime Video, Fire TV, and Alexa-enabled experiences to share 12 original recipe videos created by local chefs. These digital touchpoints are designed to merge agricultural storytelling with modern shopping habits, allowing consumers to interact with the brand while preparing meals or browsing for entertainment.

This push follows a 23.6% growth in exports of core Costa Rican crops to these markets during the first four months of 2026, with revenue climbing to USD 175.8 million. According to PROCOMER, this shift highlights a rising European demand for traceable, sustainable produce. To bridge the gap between digital discovery and physical consumption, the strategy includes 240 tasting events at major retailers, including Intermarché in France and EDEKA in Germany. By embedding the brand within these diverse environments, Costa Rica seeks to solidify its reputation for biodiversity and quality in the competitive European food sector.