Bybit Enters Indonesia Through Acquisition of Local Exchange NOBI

The new entity, Bybit Indonesia, will begin operations with over 500 trading pairs, supported by institutional-grade liquidity and internal risk controls. By utilizing a locally based leadership team, the exchange aims to merge global technological infrastructure with domestic market expertise. Management includes CEO Lawrence Samantha, COO Dionisius Evan, and CMO Steven Gotama, all of whom transition from the original NOBI senior team to ensure operational continuity.

Lawrence Samantha emphasized that the transition will be phased, focusing on disciplined growth and strict adherence to OJK requirements. Beyond trading services, the company plans to integrate educational initiatives through Bybit Learn to support local users in navigating the digital asset economy. Ben Zhou, co-founder and CEO of Bybit, noted that the expansion is intended to foster long-term market integrity by aligning the company’s global standards with Indonesia’s specific national regulatory frameworks.