The company’s latest push into new markets is being spearheaded by four local entrepreneurs, including health industry executive Wendy Hipsky and land management professional Suzy Jackson. Hipsky, who secured the rights for Pittsburgh, cited the method's focus on mobility and long-term joint health as the primary driver for her investment. In Albuquerque, franchisee Tish Ramirez echoed this sentiment, framing her commitment to the brand as a personal mission to encourage lifelong physical capability.
Existing operators are also scaling the brand’s footprint, with Beth Koehler in Seattle and Suzy Jackson in Portland officially opening their doors this month. These studios utilize a hybrid model, combining physical locations with a digital platform that hosts over 1,700 on-demand classes. According to PVOLVE president Julie Cartwright, the brand’s trajectory relies on selecting operators who prioritize community building alongside the company’s clinically-backed methodology. With an additional 40 studios currently in various stages of development, the firm is positioning its functional fitness approach to compete directly within the crowded boutique wellness sector.
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