As Burnout Peaks, the Wellness Industry Rethinks Self-Care

More than 350 spa executives and wellness innovators will descend on Downtown Los Angeles on August 3–4 for the Live Love Spa summit at Hudson Loft. The gathering serves as the official launch for National Wellness Month, moving beyond traditional pampering toward nervous system management. Attendees include decision-makers from major hospitality groups such as Marriott, Hilton, Four Seasons, and Equinox, all seeking to integrate new technologies and recovery practices into their offerings.

Lisa Michaelis, founder of Live Love Spa, emphasizes that the industry is undergoing a fundamental transformation in how consumers approach their well-being. The event features hands-on demonstrations from brands like Ammortal and Candela, alongside exclusive data from the inaugural Spa & Wellness Industry Trends Survey. While the summit focuses on B2B partnerships and expert masterclasses, the broader movement extends to the public on August 1st via a 31-day wellness challenge calendar accessible through the National Wellness Month website.