Crunch Fitness Charts Global Expansion Under New Leadership

The brand is currently targeting an ambitious footprint expansion, with plans to open approximately 100 gyms this year. This growth is bolstered by a strategic investment from Leonard Green & Partners and a push into emerging markets. Crunch has already established a presence in India with a flagship club in Noida and expects to roll out 75 additional locations across the country. Further international momentum includes a master franchise agreement in Mexico, projected to bring 50 gyms to the region, and a planned entry into New Zealand by early 2027.

Beyond sheer unit count, the company is pivoting toward a more premium consumer experience. The convention introduced "Crunch 3.0," a design prototype featuring specialized studios for Pilates, boxing, and strength training, alongside expanded recovery amenities like contrast and red-light therapy. This aesthetic evolution extends to the "Crunch Select" model, a premium tier debuting in Long Beach, New York, later this year. CEO Chequan Lewis noted that while the brand is accelerating, the core mission remains rooted in the community-focused "No Judgments" philosophy that has defined the company’s current reach of 3.5 million members across 550 global locations.