AITO Targets European Market Entry Following Paris Motor Show Debut

The brand’s strategy centers on the SERES MF Platform, a unified architecture designed to support BEV, REEV, and PHEV configurations. By integrating intelligent chassis controls, advanced driver assistance systems, and cabin connectivity, the platform seeks to balance high-performance handling with passenger comfort. This technical foundation is mirrored by the SERES Super Factory, an automated production environment utilizing over 3,000 robots and 10,000-ton integrated die-casting technology to ensure structural integrity and quality consistency.

Clifford Kang, Vice President of SERES Group, highlighted that this infrastructure allows the brand to maintain rigorous standards as it scales. Beyond internal engineering, AITO relies on a global supply chain network to source components ranging from high-performance tires to thermal management systems. This collaborative approach has already yielded results in domestic markets; in April 2026, Brand Finance named AITO one of the top 10 global luxury automotive brands by value. With over 1.2 million vehicles delivered to date and substantial usage data indicating high driver adoption of assistance technologies, the company is positioning its "Intelligence Redefining Luxury" philosophy as a viable challenger to established European premium manufacturers.