Best Cigar Prices Appoints John Greeby as VP of Merchandising

Greeby moves to the company after a long tenure at the nation’s largest B2C cigar retailer, where he spent nearly 11 years in leadership roles. His background spans inventory management, margin optimization, and the integration of complex ERP and CMS systems. At Best Cigar Prices, he will manage product assortment and promotional planning, working to align these efforts with the firm’s broader sales and marketing objectives.

President and CEO Greg Fox noted that Greeby’s expertise in vendor partnerships will be a primary asset for the company’s ongoing expansion. The retailer, founded in 1997, currently maintains a catalog of premium brands including Arturo Fuente, Padrón, and Oliva, alongside proprietary lines like Barn Cured. Greeby's appointment signals a strategic push to reinforce the company’s market position through refined merchandising and a strengthened supply chain.