The Columbus-based company, founded by Andy Sauer, has carved out a niche in the premium light beer segment with a product marketed as "Beer Flavored Beer." The new financing, provided by the Tiger Finance platform, is designed to support the brand's objective of scaling its distribution and introducing new product lines. Patrick Khayat, co-founder of Durational Capital Management, noted that the facility leverages the brand's current strength to facilitate entry into new territories.
Tiger Finance, a division of Tiger Capital Group, specializes in asset-based debt solutions for middle-market firms. Senior Managing Director Andy Cerussi cited the significant influence of the Kelce brothers in driving brand awareness as a key factor in the firm's decision to back the brewer. This deal marks another step in the brand's rapid ascent since Durational joined its ownership group last year.
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