Casey Hurbis Takes the Helm as Cinch Home Services CMO

CEO Sharena Ali pointed to Hurbis’s blend of creative execution and commercial discipline as the catalyst for the company’s next phase. The firm, a subsidiary of The Cross Country Group, aims to pair smart technology with a more human-centered approach to home service management, a strategy Ali believes is essential for earning modern consumer trust.

Hurbis arrives with a high-profile track record. During his recent tenure as CMO of BetMGM, he spearheaded major experiential campaigns, including the high-visibility "Make It Legendary" series. Prior to that, he spent years at Rocket Mortgage, where he managed a 300-person team, produced Super Bowl advertising, and earned Ad Age’s In-House Agency of the Year honors in 2021. His career began in the automotive sector, where he oversaw the high-stakes reintroduction of FIAT to the U.S. market. Hurbis intends to apply this diverse background to humanize the home warranty experience, citing his own early experience as a first-time homeowner as the inspiration for his customer-focused vision.