The October 14 session, titled "Search & GEO: The Marketing Playbook for an AI-First World," brings together industry leaders to dissect the transition from conventional Search Engine Optimization to Generative Engine Optimization (GEO). Attendees will examine how brands can maintain visibility when discovery depends on being cited by platforms like ChatGPT, Perplexity, and Google AI Overviews. Nurik, whose firm specializes in tracking high-intent buyer questions, will join executives from Longitude Health, Monic AI Systems, D S Simon Media, and The Mather Group to separate outdated search assumptions from actionable, results-driven strategies. The discussion at the MLK Library Conference Center aims to provide a framework for navigating an increasingly fragmented ecosystem where brand trust is no longer just about keywords, but about being actively surfaced within AI-generated responses.
Leah Nurik to Address AI-Driven Brand Visibility at MarCom Summit
As traditional search evolves into generative AI answer engines, brands face a new frontier of discoverability. Leah Nurik, CEO of Brandi AI, will headline a panel at the 2026 Mid-Atlantic MarCom Summit in Washington, D.C., to unpack the shifting mechanics of how consumers find and trust companies online.
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