Adagio Family of Brands Launches Holiday Advent Calendar Series

The holiday releases include the new Selefina 12 Recipe Advent Box Set, priced at $38 for early birds through October 15 before rising to $42. This set houses 22 spice samples, including fenugreek and ancho chile, alongside recipe cards within a botanical tin. For those seeking a full month of discovery, the Selefina Spice Advent Calendar offers 24 days of samples paired with QR-coded recipes for kitchen experimentation.

Adagio Teas and Lardera Coffee round out the offerings with $34 calendars. The Adagio edition features a snow globe aesthetic containing a mix of loose-leaf blends and teabags, while the Lardera calendar provides a 24-day countdown of single-origin whole bean roasts, each portioned into nine-ounce servings. According to CEO Michael Cramer, the goal is to infuse the holiday season with surprise and flavor discovery. Shoppers can purchase items from all three brands through an integrated online cart system at their respective websites.