MINISO CFO Jingjing Zhang Increases Stake in Retailer

Jingjing Zhang, Chief Financial Officer of MINISO Group, has invested approximately HK$2.7 million of his personal funds to acquire company shares on the open market. This transaction, executed on September 29, 2026, marks his second significant purchase of equity following a US$400,000 acquisition in December 2023.

Today, 15:14· Money Talk· 525 reads

MINISO CFO Jingjing Zhang Increases Stake in Retailer

The company stated that the move signals management’s confidence in the retailer’s long-term strategic direction and underlying market value. While the CFO acted independently, the firm indicated that other members of the leadership team may pursue additional share acquisitions in the future, provided such actions align with regulatory requirements and internal policy.

Investors are cautioned that these purchases remain subject to market volatility and the individual discretion of management. MINISO, founded in 2013 and known for its IP-driven retail model, continues to operate under the "Life is for Fun" philosophy across its MINISO and TOP TOY brands.

MINISO CFO Jingjing Zhang Increases Stake in Retailer

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