KT&G Scales Up Global Ambitions at InterTabac 2026

The company’s booth at InterTabac 2026 served as a strategic hub for showcasing its diverse portfolio, which includes everything from traditional brands like ESSE and BOHEM to modern vapor products and nicotine pouches. By splitting the space into four distinct themed zones, the firm aimed to provide a comprehensive look at its evolution beyond standard cigarettes.

Beyond the physical displays, the event functioned as a high-stakes networking venue. KT&G leadership utilized the three-day window to host a series of meetings with global buyers, targeting expansion in key territories. This outreach follows a strong performance for its flagship brand, ESSE, which currently commands roughly one-third of the global superslim cigarette market and exceeded KRW 1 trillion in overseas sales last year. With its products now reaching 140 countries, the company is leveraging these trade platforms to maintain momentum in both the Asia-Pacific and Latin American sectors.