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Tribeca Wine Merchants Appoints Colangelo & Partners for 25th Anniversary

Opened in the shadow of the September 11 attacks, Lower Manhattan’s Tribeca Wine Merchants has survived and thrived to reach its 25th anniversary. As the retailer marks this milestone, it has tapped Colangelo & Partners as its agency of record to manage communications for the next chapter of its business.

Founded in June 2001, the shop weathered a six-month closure shortly after its debut, eventually evolving into a global destination for rare vintages. While the store built its reputation on deep expertise in Burgundy, featuring labels such as Domaine de la Romanée-Conti and Domaine Leroy, the current market demands a broader focus. Managing Partner Ben Aneff, who leads the firm alongside partner Lauren McPhate, notes that the business remains a neighborhood shop at its core, even as collectors increasingly pivot toward Piedmont, grower Champagne, and artisanal producers worldwide.

Colangelo & Partners Vice President Michelle Erland described the retailer as a quintessential New York success story, citing its longevity and commitment to professional relationships. The agency will now oversee strategic media relations and storytelling efforts as the merchant seeks to bridge its historical legacy with a rapidly shifting global wine landscape.

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