Voters and D.C. Insiders Unite in Demand for Foreign Market Fairness

Conducted by the Penta Group and commissioned by the US-Asia Fair Market Alliance, the poll highlights a striking consensus among 300 D.C. policy influencers and 1,000 voters. Nearly 90% of the public and 86% of policy experts agree that U.S. firms deserve reciprocal treatment abroad, regardless of the ally status of the host country. This sentiment is particularly acute among small business owners, 70% of whom report that unfair international barriers directly threaten their financial stability.

Matt Mowers, executive director of the US-Asia FMA, argues that selective targeting of American firms undermines the entire rules-based trade system. For many, the stakes go beyond corporate profits; over 90% of small business owners link international success to the advancement of domestic technology and export growth. As scrutiny intensifies over regulatory hurdles in markets like the EU, China, and India, the data suggests that U.S. lawmakers face a clear mandate to prioritize trade negotiations and formal dispute settlements to protect local enterprise.