Mazda Joins National Interscholastic Cycling Association as Key Partner

This collaboration integrates Mazda’s philosophy of "life-in-motion" with the cycling nonprofit's goal of fostering resilience and character in young athletes. The deal arrives on the heels of Mazda’s recent partnership with Trek, signaling a deeper corporate commitment to the cycling ecosystem. According to NICA President Amanda Carey, the long-term investment is critical for expanding the organization’s reach and providing a structured environment for student-athletes.

Mazda’s influence will debut this fall at three marquee regional gatherings: the Eastern Regionals in Charlottesville, Virginia; the Central Regionals in Fayetteville, Arkansas; and the Western Regionals in St. George, Utah. These events, which draw thousands of riders, coaches, and families, will feature Mazda-branded trailside installations and interactive expo experiences. For Mazda, the move represents a tactical alignment with communities that value the intersection of physical performance and personal growth.