The integration connects the D&B Commercial Graph, anchored by the D-U-N-S Number, to Microsoft’s ecosystem. By utilizing this verified identity layer, users can enhance prebuilt Dynamics 365 Sales agents—including those for lead qualification and opportunity tracking—with real-time company intelligence. This ensures that AI agents operate from a consistent foundation when assessing counterparties or managing supply chains.
Elizabeth Barrette, General Manager for Master Data Management Solutions at Dun & Bradstreet, noted that the quality of information informing AI agents is a critical factor for enterprise deployment. By providing a common understanding of business identities, the collaboration aims to reduce data fragmentation across platforms. Beyond sales, the toolset allows developers to build custom agents in Copilot Studio for specialized tasks like credit evaluation and third-party onboarding, effectively extending trusted data into the heart of corporate decision-making processes.

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