The festival transformed Shenzhen Talent Park into an immersive candy landscape, featuring drone shows and interactive installations designed to bridge the gap between creative confectionery and city-level cultural engagement. Founder and CEO Amos Ma utilized the platform to introduce a long-term sustainability framework, emphasizing five core innovation methodologies including AI-driven development and functional nutrition. During the Global Distributor Conference, the company unveiled new product lines such as the To-yah Doodle Egg and ZestPuck, while Biobor solidified its position in the nutritional gummy market.
Beyond product launches, the World Candy Forum hosted experts like Nobel Laureate Professor Aaron Ciechanover and executives from Bazooka Candy Brands to debate the future of the industry. The discussions centered on the "Double H" initiative—Happiness and Health—which seeks to standardize quality and sustainability across the global supply chain. Amos Food Group also expanded its philanthropic footprint by partnering with the Yao Foundation to launch a youth basketball program, extending its "Sweet Messenger" mission to support underserved communities and refugee children globally.
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