TELUS Digital Maintains Leader Status in Everest Group CXM Assessment

Everest Group identified TELUS Digital as one of eight leaders among 48 service providers evaluated, citing the company's proprietary Fuel iX suite as a primary driver for the ranking. The assessment emphasizes a shift in enterprise demand, where organizations are moving beyond experimental AI pilots toward integrated, production-scale operations. Analysts noted that TELUS Digital’s capacity to handle the full lifecycle of AI-enabled customer experience—from initial strategy and design to governance and workforce adoption—distinguishes its market position.

Beyond technological tools, the report credited the company’s flexible commercial models, specifically its outcome-based pricing structures, as a critical factor in meeting modern enterprise requirements. By moving away from traditional input-based models, TELUS Digital has aligned its service delivery with measurable business gains, such as improved resolution times and customer satisfaction scores. The company continues to bolster its infrastructure through recent acquisitions like Gerent and the launch of a dedicated AI research hub in Brazil, further expanding its technical support and cloud integration capabilities across the Americas, EMEA, and APAC regions.