VWO and AB Tasty Merge Under New Wingify Brand

The new entity integrates the long-standing experimentation and personalization expertise of both VWO and AB Tasty into a centralized system. By embedding its AI engine, Wingz, directly into the workflow, the platform seeks to automate the process of reading visitor signals, selecting the most relevant content, and executing changes in real time. This approach, which the company calls the Relevance Loop, is designed to eliminate the manual data handoffs that often slow down digital optimization teams.

CEO Sparsh Gupta emphasizes that the platform is built to prove the impact of every digital interaction rather than simply offering suggestions. With a workforce of 700 employees across 11 international offices, Wingify serves a high-profile client roster including L'Oréal, LVMH, and Puma. By consolidating behavioral insights, feature management, and commerce optimization under one operating logic, the leadership team intends to provide a more cohesive infrastructure for global brands to manage their digital touchpoints.