Poshmark Launches Try Yourself On Campaign During Fashion Month

The campaign, developed with creative agency nice&frank, debuts during New York Fashion Week and marks a strategic shift for the platform under new leadership. By blending live action, animation, and CGI in a series of films directed by Léa Esmaili, Poshmark aims to capture the thrill of finding unexpected items. The initiative extends beyond digital screens, with major out-of-home takeovers scheduled for transit hubs in New York City, Los Angeles, and Toronto.

Elizabeth von der Goltz, Poshmark’s Chief Revenue Officer, emphasizes that the platform thrives on the collision of diverse human tastes. To solidify this, Poshmark is partnering with cultural influencers—including comedian Chloe Fineman and stylist Elissa Santisi—who will curate their own collections. On September 13, the company will open a pop-up experience in SoHo, transforming a traditional dry cleaner into an immersive fashion space to underscore the idea that the most coveted pieces are often found in private closets rather than on runways.