Boats Group Targets Pre-Show Demand with AI-Driven Listing Tool

The company’s new Listing Optimizer tool, integrated into its BoatWizard platform, scans inventory to provide specific quality scores and actionable improvement tips. Rather than relying on trial and error, dealers can now prioritize changes to pricing, photography, and data completeness to boost visibility. Mike Grabowski, chief product officer at Boats Group, notes that modern buyers arrive at physical shows with their decisions largely informed by prior online research.

Early performance data highlights the impact of these adjustments. One Gulf Coast dealership saw its leads nearly double after lifting its listing score by 16%, while a Mid-Atlantic brokerage recorded a 494% surge in page views following a modest 5% improvement in score. Across the board, users of the tool have seen a 20% increase in detail page impressions after making minor, data-backed refinements to their listings. The tool is now available to Boats Group Advantage members.