Associated Materials Expands ASCEND Cladding With New Texture Options

The expansion includes a 5-inch plank profile featuring a Cedar Mill Grain texture, alongside a smooth, 7-inch matte finish for the existing plank line. These additions join the current 12-inch board-and-batten options and a 21-color palette, allowing for greater customization across various architectural styles, from modern to traditional.

Jess Matisz, vice president of marketing at AMI, noted that homeowners are increasingly prioritizing dimensional, personalized exterior designs. The product line is engineered to eliminate labor-intensive site tasks such as sealing, caulking, and joint flashing. By simplifying the installation workflow, the company seeks to assist professionals in managing both new construction and remodeling projects more efficiently. The updated catalog is currently available through the company’s distribution network.