Disney Enlists Creator Heavyweights for Created in LA Summit

The two-day conference features a massive roster of online talent, including Dude Perfect, The Try Guys, Jordan Matter, and Dhar Mann. They join industry leaders like Walt Disney Animation Studios Chief Creative Officer Jared Bush and Disney’s Chief Marketing and Brand Officer Asad Ayaz, who will outline how independent creators can pivot into scripted series and major brand campaigns. The event kicks off with a milestone: the first-ever premiere at the El Capitan Theatre dedicated to digital creators, featuring a new project from the duo Sticks.

Leadership will set the tone for the proceedings, with Disney President Dana Walden opening the red-carpet festivities on the first night. The following day, CEO Josh D’Amaro will host sessions at the historic Burbank lot, emphasizing the company's interest in the next generation of entertainment. Sessions range from technical masterclasses on sustainable production with Adrian Per to high-level strategy discussions on audience conversion led by Jordan Matter and the team behind Dude Perfect.