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Agile & Co Debuts AI Platform Core for Local Service Businesses

St. Louis-based agency Agile & Co has launched Core, a proprietary marketing platform designed to automate lead generation for contractors, clinics, and auto shops. By blending an 80% AI-driven strategy with human oversight, the system aims to eliminate the repetitive cycle of resetting marketing campaigns for small businesses.

Agile & Co Debuts AI Platform Core for Local Service Businesses

Core functions by integrating directly with a business's operational history, including pricing structures and previous campaign performance. This context-retention model prevents the common agency friction of clients having to re-explain their business identity to new staff. As campaigns progress, the system analyzes conversion data to refine future strategies, moving away from the 'start-from-zero' model that often plagues local advertising efforts.

Founder and CEO Chans stated the platform was developed to counter generic, black-box AI tools that lack market-specific intelligence. While the engine utilizes complex architecture—including RAG retrieval and dedicated databases—the agency maintains a human-in-the-loop requirement. Strategists review every campaign and finalize all copy before deployment across SEO, Google Ads, and Meta platforms. This approach focuses on tracking actual booked jobs rather than vanity metrics like clicks, supported by a business model that avoids long-term client contracts.

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