Azazie Launches San Diego Pop-Up for Bridesmaid Dress Fittings

The pop-up runs from 9:00 a.m. to 5:30 p.m., allowing guests to browse styles and verify sizing in person. While attendees can purchase dresses on-site, the primary draw remains the ability to test cuts and colors that are typically restricted to the brand’s online catalog. To incentivize attendance, the company is offering a raffle wheel where visitors can win coupons valued between $5 and $20 for use during the event.

Admission is free, though the brand has implemented a $10 ticket tier for peak-hours access. Each reservation covers the primary attendee and one guest. Prospective shoppers should note that all items bought at the San Diego location are final sale, placing a premium on the in-person fitting experience provided at the Liberty Station venue.