Can-Am Partners With Farm Rescue to Bolster Agricultural Support

Announced at the Farm Progress Show in Iowa, the agreement designates Can-Am as the official utility vehicle provider for the organization. The support package includes 50,000 dollars in annual monetary donations and two Defender fleet vehicles for operational use. To further bolster the nonprofit's mission, the manufacturer has commissioned a custom 2026 Can-Am Defender MAX Lone Star Cab HD11, which will be auctioned at the National Farm Machinery Show in Louisville on February 11, 2027.

Jérémi Doyon-Roch, global marketing director for Can-Am Off-Road, noted that the collaboration aligns with the brand's focus on community resilience. For Farm Rescue, which has supported over 1,300 families since 2005, the injection of resources arrives as demand for their planting, harvesting, and livestock feeding assistance continues to climb. Executive Director Shari Rogge-Fidler emphasized that the partnership serves as a vital investment in the stability of rural communities and the preservation of long-standing agricultural legacies.