Running from September 8 to 28, 2026, the #GoodMess campaign highlights the company's shift from technical specifications to the human stories behind everyday vehicle use. Founders are encouraging drivers in the US, UK, and Europe to document their own experiences, emphasizing that the wear and tear on floor mats often reflects a life well-lived.
To commemorate the milestone, the brand is introducing a wear-resistant metal-pedal upgrade designed to reinforce the driver-side heel area. Eleven existing US customers will be selected to receive this upgrade for free. Eligible participants must submit details about their vehicle and a memorable moment involving their mats to qualify. Beyond the upgrade program, the company is deploying a tiered discount structure across its regional websites—offering 30% off in the US, 20% in the UK, and 15% across Europe—while distributing 650 total prizes, ranging from gift cards to pet seat covers, via digital prize wheels.
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