The Standard Adopts IRI Digital Standards for Annuity Distribution

The deployment integrates the Insured Retirement Institute’s Digital First for Annuities (DFA) standards, allowing advisors to track the lifecycle of annuity cases—from initial application to policy issuance—directly within their existing agency management systems. By bypassing manual inquiries and carrier-specific portals, the platform aims to reduce administrative friction for both operations teams and independent financial professionals.

This architecture prioritizes scalability, enabling The Standard to onboard future distributors using the same framework. According to Magnifact CEO Krish V. Krishnan, the move replaces decades of fragmented, one-off connections with a unified digital foundation. Financial Independence Group executive Andrew Barnett noted that leveraging a common industry standard accelerates connectivity and significantly improves the advisor experience by removing the need for unique integrations for every individual carrier.