The debut episode, "Military Makeover," premiered on August 4 and centers on the complex navigation of VA disability claims. Hosted by Army veteran and media personality Ronnie Adkins, the series utilizes a blend of documentary-style storytelling and expert guidance. By leveraging proprietary research from Refuel Agency and its influencer platform SPIRRA, the production team identified that social media creators serve as a primary information source for active-duty personnel and veterans.
REE Medical CEO Patrick Schneider noted the series aims to provide a platform for veterans to share their experiences while accessing independent medical evidence. Beyond the narrative focus, the campaign employs a data-driven distribution model, using organic episode performance to test creative assets before shifting into paid media cycles. This strategy has already driven measurable growth across the company’s owned social channels.
The production team plans to detail the mechanics of this episodic model during the Military Influencer Conference in Tampa, scheduled for late September. As the project continues through Veterans Day, the focus remains on refining creator partnerships and measuring long-term engagement within the military-connected community.
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