Hilco Real Estate to Auction 89-Room Red Roof Inn in Macon

Built in 1974 and renovated in 2018, the hotel sits on 1.17 acres along Riverside Drive, positioned strategically between Downtown Macon and the Northside business district. The property includes an outdoor pool, a fitness center, and 325 square feet of meeting space. Beyond its current operations, the site offers a redevelopment prospect, with Hilco executives noting the potential to reposition the asset as a City Express by Marriott to tap into a broader global brand network.

Local economic data underscores the market's stability. Visitors to Macon-Bibb County spent approximately $476.1 million in 2024, driving hotel-motel tax collections past $6.6 million. According to CoStar, the Riverside Plaza submarket maintained a 54.7% occupancy rate with an average daily rate of $90.09 over the past year. Keith Worsham, head of hospitality at Hilco Global, emphasized that the property’s highway visibility and proximity to major regional transit hubs like Interstates 75 and 16 provide a solid foundation for investors.

Online bidding for the property is scheduled to begin September 28 at 9:00 a.m. PT and will close on September 30. Prospective buyers can access due diligence materials via the company’s virtual data room and arrange site inspections by appointment through the brokerage team.