Philippine Leroy-Beaulieu Named Global Face of Haus Labs

The campaign film shifts from traditional beauty tropes to a more spirited perspective on self-expression. Leroy-Beaulieu appears in a series of sequences that emphasize the intersection of high-performance science and personal style. For the brand, the choice represents a strategic push to define beauty as a state of mind rather than a rigid set of age-related standards.

Katharina Korbjuhn, Chief Brand Officer at Haus Labs, noted that the collaboration focuses on a specific energy and attitude that transcends conventional industry benchmarks. Leroy-Beaulieu, who has long been synonymous with effortless Parisian chic, echoed this sentiment, arguing that true confidence stems from individual evolution rather than adherence to external beauty ideals.

At the core of the promotion is the Triclone Skin Tech Concealer, a hybrid product formulated with fermented arnica and a caffeine complex designed to address puffiness and fine lines over time. The campaign roll-out, which spans global digital and retail channels, frames the application of makeup as an act of artistry. By aligning with Leroy-Beaulieu, the brand aims to solidify its position in the competitive complexion market, emphasizing its 31-shade range and skincare-focused performance.