The initiative features insights from stars including Cooper Kupp, Jordan Mailata, and Todd Gurley, with visual designs by artist Jeff Cole. These guides highlight the hidden gems and local traditions that defined the players' experiences in their respective home cities. Beyond the digital maps, the partnership includes a 10-episode content series and exclusive Marriott Bonvoy Moments that allow fans to trade loyalty points for curated travel packages, including game tickets and local excursions.
Peggy Roe, Executive Vice President and Chief Customer Officer at Marriott International, noted that the program aims to bridge the gap between fan passion and travel. The campaign, titled "Long-Distance NFL Relationships," emphasizes the brand's presence near nearly every stadium, reinforcing its "Where Gameday Checks In" platform. As part of the season-long promotion, the company is also reviving its Super Bowl Sleepover Suite contest, which grants one fan the opportunity to spend the night inside SoFi Stadium immediately preceding the championship game.
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