The collection introduces Open Sky, Wild Sage, and Free Rein—a trio of Eau de Parfums designed to evoke the outdoors through notes of mountain juniper, prairie moss, and desert prickly pear. Noszka, who maintains a social media following of nearly 2.5 million, stated the partnership aligns with his personal affinity for off-roading and outdoor life, characterizing the scents as a blend of adventure and modern individuality.
Stetson CEO Robert Dundon described the launch as a strategic evolution for the brand, which first entered the fragrance market over 45 years ago. Scent Beauty founder Steve Mormoris noted that the collaboration is specifically engineered to engage Gen Z consumers, blending the company's long-standing heritage with contemporary marketing. The Eau de Parfums are priced at $38 for a 75 mL bottle, with body sprays retailing at $11. Starting August 31, 2026, the products will be available on the Stetson website and at major retailers including Walmart, JCPenney, CVS, Boscov's, and Meijer.
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