Shulman brings an extensive track record, having previously worked with industry titans including Cartier, Tiffany & Co., Gucci, and Neiman Marcus. In this newly created role, she will bridge the gap between creative design and technical execution, leveraging GPA’s global manufacturing and supply-chain network to offer end-to-end solutions for North American brands.
Robert Lingham, GPA’s Global Commercial Director, noted that Shulman’s utility lies in her dual perspective: she understands the aesthetic demands of luxury retail as well as the practicalities of factory sourcing, logistics, and material quality. While her initial focus centers on the jewelry and watch markets, her mandate includes shaping the company’s broader luxury strategy to help brands navigate rising competition and demand for sustainable materials. By integrating North American production with global capabilities, Shulman aims to position GPA as a comprehensive partner for brands seeking to elevate their physical presentation beyond standard packaging.

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