Horticulture Co. Scales Hemp Beverage Portfolio Amid Market Shift

The brand’s expansion includes entry into new state markets such as Connecticut, Delaware, and Wisconsin, alongside a broadening retail footprint. Shoppers can now find Horticulture Co. products at chains including Sprouts, Lowes Foods, and ABC Fine Wine & Spirits. The company currently holds the position of top-selling hemp beverage brand at Circle K locations nationwide and is the leading supplier by case volume in Georgia.

Driving this growth are two primary product lines: the alcohol-alternative Tempter's Elevated Spritz and a craft-soda collaboration with NBA legend Allen Iverson. The IVERSON line, developed alongside Viola Brands, features 10mg THC profiles like Bubba Chuck Berry and Cran-Apple Crossover. According to Saf Sadiq, president of Horticulture Co., the company aims to define the next generation of adult beverages by prioritizing responsible innovation. Circle K’s head of packaged beverages, Rebekah Stevenson, noted that the partnership allows the retailer to meet rising consumer demand for quality-focused THC products, signaling a broader industry pivot toward functional, hemp-infused alternatives.