Kylie Jenner’s k2o Hydration Brand Enters Target Nationwide

Kylie Jenner’s functional beverage brand, k2o, is making its first foray into physical retail through a nationwide partnership with Target. This expansion follows a rapid debut earlier this year, during which the company’s signature hydration mixes generated over $2 million in sales within their first five weeks on the market.

Today, 17:09· Corp and Tech· 1,271 reads

Since the brand’s introduction in April 2026, k2o has positioned itself at the intersection of beauty and wellness. The product line, centered on the Advanced Skin Hydration Mix, utilizes a formula of electrolytes, hyaluronic acid, and VERISOL® Bioactive Collagen peptides. According to CEO Jay Hunter, the move to Target represents a strategic effort to scale accessibility for a consumer base seeking functional ingredients designed to improve skin elasticity and hydration.

The rollout includes four distinct options: Strawberry Lychee, Peach, Watermelon Lime, and a curated Variety Pack. Retail presence at Target will be supported by dedicated end-cap displays and promotional activations. The brand’s initial success was highlighted by a swift sell-out of its Watermelon Lime flavor within eight hours of its online launch, signaling strong consumer demand for its beauty-focused hydration approach. Beyond Target, the products remain available through k2o.com, TikTok Shop, and iHerb.

Kylie Jenner’s k2o Hydration Brand Enters Target Nationwide

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