The tournament, organized by Valve Corporation with local support from Perfect World Co., Ltd., brought 16 elite rosters to China for over ten days of competition. Beyond the server, the event aimed to weave digital rivalry into the fabric of the host city. Organizers integrated traditional Suzhou embroidery into the visual identity, commissioning artist Tang Xiaohong to craft a textile version of the Aegis. Perfect World CEO Sam Gu noted that such artistic fusion serves as a bridge for global cultural exchange, positioning esports as a vehicle for broader international engagement.
Shanghai’s role as the host underscores its ambition to remain a global esports hub, marking the city as the only venue outside Seattle to hold the tournament twice. Spectators from 73 countries descended on the city, where the competition spilled into public spaces via themed installations and fan activations across shopping districts and transit hubs. For Perfect World, the event represents a decade of investment, signaling a shift toward treating professional gaming as a core platform for expanding its global corporate presence.
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