APRO Sets New Consumer Protection Standards for Rent-to-Own Industry

The guidelines mandate that member companies prioritize clear disclosure of material terms, including payment expectations, termination rights, and the specific nature of rent-to-own transactions. By distinguishing these agreements from traditional credit or financing, APRO seeks to eliminate consumer confusion and ensure that individuals fully understand their rights before signing contracts. The framework also emphasizes the importance of staff training to provide consistent, accurate information to the public.

APRO CEO Charles Smitherman stated that the move reflects the organization's focus on ethical standards and professional development. According to Smitherman, the goal is to align business success with informed consumer confidence. This effort follows recent industry recognition for APRO, which received the 2026 Power of Associations Award from the American Society of Association Executives and the Association Impact Award from the Texas Society of Association Executives. The association currently represents 330 member brands and continues to leverage its annual RTO World event and Legal Summit to promote compliance and regulatory awareness across the sector.