Crunch Fitness Franchisee Unlocks 2 Million Sessions for TRAINing Day

CR Fitness Holdings, the franchise group behind the expansion, is hosting the one-day event to encourage members to refine their strength, mobility, and nutrition habits. Participants who complete their first session on Saturday receive a second one free of charge. Beyond the standard sessions, the company is incentivizing engagement with a grand prize giveaway of 50 personal training sessions for one lucky member, while five others will receive 10 sessions each.

CEO Tony Scrimale noted that the program focuses on providing the motivation and customized routines necessary for building sustainable health habits. Beyond the training promotion, the company is aggressively expanding its footprint, aiming to operate 110 locations by the end of 2026. Prospective members can also access promotional join rates of one cent with 30 days free during this period. Members interested in the sessions should visit the Personal Training Bar at their local club to register for the August 29 event.