The lawsuit contends that executives failed to disclose severe operational failures following the OWYN acquisition. Specifically, the complaint alleges that the loss of key personnel hampered the integration process, forcing the company to inflate administrative spending to compensate for the resulting organizational inefficiency. These internal struggles allegedly led to a lack of cohesive strategy for the brand.
Furthermore, the filing highlights product quality issues stemming from a shift to a new pea protein supplier, which reportedly degraded the taste and shelf-life of OWYN products. These issues, coupled with aggressive, margin-eroding discounting tactics, failed to sustain sales growth. The company is accused of eventually slashing marketing support to mitigate these losses, effectively undermining the economic rationale for the initial acquisition. Investors seeking to serve as lead plaintiff in this litigation must petition the court by October 13, 2026.

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