The new venture functions as a three-pillar platform designed to bridge the gap between digital content and physical retail. Beyond The Bounce serves as the content engine, covering performance, nutrition, and industry trends, while Courtside XP manages experiential advertising and event activations. Completing the trio, HI Digital Group provides the creative and strategic services necessary to drive brand growth within the sport's community.
APCM is leveraging an existing footprint that reports 25,000 members and 1.5 million annual club visits. By integrating this base with digital reach, CEO Jay Diederich aims to challenge what he describes as a stagnant media landscape. The company is now seeking capital to scale its video production, technology infrastructure, and experiential advertising network. Investors can participate in the Regulation Crowdfunding offering with a minimum commitment of $500, a move President Joe Sexton says is intended to allow players and supporters to hold a direct stake in the company’s expansion.
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