The Framingham-based cultivator, which currently leads the Massachusetts solventless category, developed the new line to offer distinct flavor profiles unattainable through single-strain production. The initial release includes six varieties—Plum Island Purple, Back Berry Bay, Storrowed, P-Town Pineapple, Plymouth Rock Papaya, and Zakim Zkittles—each designed to evoke specific regional landmarks and experiences. According to CEO Jeff Barton, the objective was to expand the brand's repertoire while maintaining the high-standard craftsmanship that earned the company 'Best in Show' at the 2026 NECANN Boston awards.
Head of Cultivation Zach Taylor noted that the chemical complexity of the products relies on intentional genetics, bridging terpene combinations that single strains lack. Retailers, including Reverie 73, reported immediate consumer interest, with inventory selling out during the initial rollout. These products are now available in 1-gram jars at both the Framingham and Rowley dispensary locations, as well as select retail partners statewide, marking a strategic expansion for a company that recently swept six of seven honors at 'The Jar Test: Baystate Shakeup.'
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