Caputo Flour Secures Retail Expansion into Woodman's Markets

The expansion brings two core offerings—the "00" Baking Flour and "00" Bread Flour—to store shelves by September 21. Produced in Italy without bleaching agents or additives, these products cater to the growing demand for authentic ingredients among American home cooks. To drive initial engagement, the retailer will offer a promotional price of $3.99 from October 6 through November 30, a reduction from the standard $4.49 shelf price.

This partnership connects the century-old, Naples-based miller with a grocery chain currently ranked third in the U.S. by the dunnhumby Retailer Preference Index. The rollout is managed by Everyday Value Partners, a firm specializing in merchandising for the Wisconsin-based chain. For the employee-owned Woodman's, which operates massive, high-volume storefronts, the addition of the premium Italian brand underscores a strategy of balancing competitive pricing with a diverse specialty inventory.